Image via WikipediaI found this fascinating article today:
Orange announces sponsorship campaign with Kiss 100’s breakfast show to promote Orange RockCorps Collective
- New four week sponsorship campaign to promote the Orange Rockcorps Collective during Rickie, Melvin and Charlie’s breakfast show
- Radio trails and online editorial to run nationwide across Kiss 100 stations
Orange has launched a four week promotion on Bauer Media’s Kiss 100 to promote the benefits of volunteering with the Orange Rockcorps Collective. The launch of the Orange RockCorps Collective follows 2 highly successful concerts earlier in the year. Orange RockCorps are offering even more rewards to incentivise volunteering across the UK, by sharing their volunteering stories online they get given cool music rewards and in turn encourage other people to volunteer.
The campaign starts from 6am, 4th December on the Kiss 100 breakfast show, hosted by Rickie, Melvin and Charlie. Listeners will be encouraged to join the Orange Rockcorps Collective and share volunteering stories on the totalkiss.com/orangerockcorps page which will include information on charities people can get involved with and stories from volunteers.
The radio trails will include vox pops from volunteers giving their personal stories of how they got involved with the Orange RockCorps Collective, encouraging others to get involved.
Volunteers who post their experiences on the Orange RockCorps website can receive a subscription to Kiss 100 stablemates Q magazine, FHM, Heat or Kerrang! Plus the chance to enter into prize draws where they could win tickets to Sony Ericsson Presents Q, The Music Club Live gigs or Sony Ericsson W995 Walkman™ phones.
Since 2008 13,000 people have volunteered in the Orange RockCorps core programme. The Orange RockCorps Collective gives the opportunity to give back to the community to thousands more; whenever, wherever. Anyone wishing to take part in the Orange RockCorps Collective can register by visiting http://www.orangerockcorps.co.uk
Ian Smith, Head of Brand for Orange UK said: “We are delighted to be sponsoring the Kiss 100 breakfast show and are hoping that thousands of listeners will feel inspired to join the Orange Rockcorps Collective after hearing the experience of other volunteers. With a collective effort we can make a real difference to local communities.”
Steve Parkinson, MD of Bauer Radio London, commented: “We're looking forward to adding even more editorial depth to the amazing project that is Orange RockCorps. There is a perfect fit for both brands and we will ensure that we deliver great content for the consumers and great results for Orange.”
Stephen Greene, RockCorps co-founder and CEO commented: “The Orange RockCorps Collective is the next step in our work to inspire people in the UK to get involved in their community. It was a natural to do this linkup Kiss 100, in order to share the stories of volunteers and to inspire others to give something back. Keep listening and get involved!”
About Orange Rockcorps
The Orange RockCorps programme, a partnership between Orange and RockCorps, inspires young people to volunteer within their local community by producing concerts for which you can’t buy a ticket. Rather, you must do 4 hours of volunteer work in a RockCorps volunteer project to earn a ticket to the gig. All volunteer projects are completed in partnership and for the benefit of local charity partners. Research has shown that over 96% of the participants would volunteer with Orange RockCorps again, and 57% would volunteer in their local community without the incentive of a ticket.
RockCorps launched in 2005 to affect social change and act as the bridge between communities in need and the young adults who want to make them better. Since that time, RockCorps has combined the power of music, community and volunteerism to expose young people to simple ways they can proactively contribute. This is much more than a series of volunteer events and concerts; it is a way to connect young people with dynamic charities already doing great work in the local community.
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 126 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. At the end of September 2009, Orange had more than 17 million customers in the UK – 16.11 million active mobile customers and approximately 900,000 fixed broadband customers.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (38.1 billion euros for the first nine months of 2009) and at 30 September 2009, the Group had a customer base of almost 190 million customers in 32 countries. These include 128.8 million mobile customers and 13.4 million broadband Internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number two provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.
For more information please call the Orange Press Office 0870 3731500, or visit www.orange.co.uk/newsroom
at Tuesday, December 08, 2009, Orange announces sponsorship campaign with Kiss 100’s breakfast show to promote Orange RockCorps Collective, Archives December 2009
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