The £4.5m cash injection, announced by rural affairs minister Elin Jones, will go towards three new projects being run by Hybu Cig Cymru – Meat Promotion under the Rural Development Plan for Wales 2007 - 2013.

Speaking during a visit to the HCC offices in Aberystwyth, Elin Jones said: "I am pleased to announce funding for HCC's new projects. This investment will produce major benefits for the agricultural sector and through them, the wider rural community."

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